Why did I call it "Do What You Want"?

It's funny, I get asked this a lot. People take Do What You Want as a rebellion or an edgy attitude - like a middle finger to responsibility.

But, that's not quite it.

It's more nuanced than that.

Do What You Want was started by my Friend Rikki and I back in 2015. We wanted to write an ebook about how systemizing your social media can free up your time to do more of what you want. So, we grabbed the domain.

And, I think at that time we were feeling a little more of an "eff conformity" vibe.

We were both in 9-5 jobs and we were both exploring the idea of doing things differently. We were also, I realize now, building the courage to walk away from the exact type of job we've been told our whole lives to pursue.

But, it's not about rebellion or shirking responsibility. It's actually the complete opposite.

Rikki and I launched our little ebook and we didn't have a clue what we were doing and were swamped with too much work so it kind of flopped - we each continued to build our separate things (Rikki built Be Rad Media and now Own Up Grown Up) and I built a little freelance copywriting brand called Creative Owl Copy.

As our Do What You Want domain was coming up for renewal a year later, I was just realizing that I wanted to work outside of the copywriting box.

I was starting to see the connections between technology, systems, and conversions and realized how hard it actually is to figure all that stuff out AND run a business (good copy being an important component but not the whole picture).

So.. instead of letting the domain lapse, I decided I could use it to pivot things a little. And, boy did they pivot. Who knew that tweaking, optimizing, and systemizing everything was my jam?

So, Do What You Want started to grow on me.

At first it was just a domain I was going to use because last time it took me six months to come up with a mediocre domain name and I refused to let myself get stuck on that step.

But, the more I thought about it - the more perfect it became.

Do What You Want is not about rebellion at all.

It's about contribution and connection.

It's about not wasting time on arbitrary tasks.

It's figuring out the most efficient way to get things done so you can do more of what you love to do.

It's about doing more of what you're supposed to be doing.

I'm not just saying that.

I believe wholeheartedly that if we can focus and harness the creativity and passion of individuals - the whole world will be a better place.


I don't think so.