How important is writing to your business?

I have to say, I'm still coming down from the high of attending Craft + Commerce in Boise, Idaho last weekend. It's a conference put on by ConvertKit and the speaker line up was bananas. For the love of God, I MET SETH GODIN.

But, before I go on and on about how awkward and fan-girl I got - I really want to share with you the biggest takeaway from the weekend.

With absolutely every fibre of my being, I want people to do work that they love.

Work that matters.

Work that makes the world better.

And, for me, the only way to consistently do good work and focus on the right things and move the needle on your goals is through good, solid systems.

Systems aren't just checklists and processes - they're a way to stayed aligned and to check in with what really matters to us. They help us FOCUS. And, when automated, they free up our headspace to think big.

So, I was thrilled when most of the talks at the conference centered around focus and purpose.

Now, what was the biggest takeaway?

Writing is the single most important thing you can do for your business.

Almost every speaker touched on the importance of writing for your business. Everything starts with words.

We can't connect, we can't teach, and we can't serve without words.

Writing is a method of discovery. It's the start of a conversation. It's our contribution to the world. It's a way to provide value - to share - to teach - to give. (It can be writing for video or audio as well, I'm not just talking about emails and blog posts).

When we write and listen and iterate and write and listen and iterate - we get to know what people REALLY need and want. We learn how we can really make a difference.

But, one thing I see sooo often is a half-hearted commitment to showing up to write and share with our community (myself included - until now). I see people stress out about what to write, publish infrequently, and let themselves get away with writing when they feel like it.

But, this isn't going to work. Your community wants to be able to rely on you and writing consistently and showing up day after day is the way to do it.

So, you may be wondering what systems have to do with it (leave it to me to make everything about systems ;).

Systems that work are about incorporating practices, whenever possible, that already come easily to you and using tools you already use and that already work for you. I want you consider your content creation in terms of the system you use to create content.

How do you shift content creation from something you hope happens in your day to something that happens on autopilot?

1. Commitment

Are you actually committed to creating content? Are you sold on the value that it brings to your business? Do you see why it needs to be a daily priority?

2. Schedule it

I'm sorry but you just can't get around this one. Whether you incorporate into your morning routine or actually block the time in your calendar - if there isn't space in your day for writing, how is it ever going to happen?

3. Manage your expectations

One of the biggest obstacles I see with so many business owners is a crazy, long-ass to-do list every single day. You know the ones that are absolutely impossible to get through? And that, consequently, make you feel bad about yourself at the end of the day?

Break down your tasks.

If you have "Blog Post" on your to-do list and you just move that sh*t forward every day and don't publish anything then it's too big. Taking a page out of David Allen's book - what's the next action you need to take to make it happen. Is it research? Is it sourcing an image? What's some small action you can take today to get the ball rolling?

I hope you're considering how writing can influence your business and work and how a small daily commitment can take you from wishing you were publishing to consistently sharing quality content with your community on the reg.

Next week I want to talk about a more detailed system for creating content: editorial calendars. I'll show you how I set up editorial calendars for my clients and the systems I use for getting ahead on content.

What is your biggest obstacle to creating and publishing content each week?