How to use Asana to consistently create content

Consistency is hard. Creating content week-in and week-out is hard.

So many things get in the way. There are so many reasons NOT to write or post or share, especially when you're first starting out. Who's really listening anyway, right?

When you're starting out, the point isn't to broadcast your opinion to the world. The point is to create to understand. It's to get things out there and see what people think. To pay attention to how they respond. To learn what they really need. And THEN create content that serves.

You can't think your way to the perfect content for your audience - not without learning through creation.

So, then, consistency wins.

If you want to serve an audience, the question isn't should you create but how can you create consistently.

The answer is systems. I know, I know - it's my answer to everything.

Last week I wrote about how I'm learning the importance of writing every day and how to create a habit around daily content creation.

The first two steps are:

  • Commit to creating
  • Schedule time to create.

The third step is your content creation map: your content calendar.

My project management tool of choice is Asana so, I'm going to show you how to set up a simple content calendar in Asana and then how to use it to get consistent.

Setting up your content calendar project in Asana

Assuming you’ve already come up with a list of posts or videos or podcasts or whatever to create over the next 12 weeks, start by creating a new project in Asana.

In this 2 minute video we'll:

  • Create a new project in Asana
  • Assign a color
  • Set up your content calendar sections by month

Create your content task template(s)

Each content piece is going to be a task with the step-by-step actions broken down as subtasks. Because you'll be creating the same types of content over and over again, you'll want templates to work with.

In this 2 minute video we'll:

  • Create a templates section
  • Create the task structure
  • Assign any repeatable details

Map out your content

Scheduling out your ideas with timelines and due dates attached is what helps to create consistency. Of course, it helps if ALL your to-do's are in Asana but more on that later ;).

In this 2.5 minute video we'll:

  • Set up each week task by task
  • Assign due dates
  • Review by calendar view

Getting Stuff Done with Asana

Having a general structure for your editorial calendar doesn't always mean that you're going to create content consistently. But there are a few ways that you can use Asana to help you with that.

  • Create a template document for blog/video/podcast in Google Drive or Dropbox and link it directly to the Asana task. That way when the task pops up, you can just click the link and start creating.
  • Leave Asana's email notifications on until you get in the habit of checking Asana regularly, when the tasks are laid out and broken down with due dates, they'll be easier to action. Making sure you regularly SEE the task is key.
  • Put ALL your to-do's in Asana so that it's the central place you work from, keeping your content goals and deadlines front and center.
  • And my favourite: use the "My Tasks" view to prioritise and organise your work.

In this 2.5 minute video we'll:

  • Organise and prioritise tasks using "My Tasks"

The thing is, the more you use systems and the more you commit to your systems, the better they work.

A content calendar is no different. When you use Asana fully and you put ALL your content ideas and plans in one place and assign due dates, you can trust it's got your back.

Bliss, right?

Want to learn more about Asana? Check out my Intro to Asana course!