I believe in...
I believe in...
I've ALWAYS had a knack for clear communication, simple systems and processes and like to take things and make them better.
Smoother. Easier. Smarter.
I take my love of simple systems, my understanding of marketing, technology, and tools, and my knack for breaking things down into bite-sized actions and create strategies and action plans to help my clients leverage their time to create more freedom and impact.
I understand the chaos of all the moving pieces and not only create an approach that's actionable but one that built of a solid foundation of research and data as well as thoughtful curated goals.
When I was younger, I outright rejected consistency (a requirement for many systems).
I thought routine was boring and monotony was a fast track to getting old. I chased everything new.. I changed my job, my home, even what country I was in – as often as I could.
Variety is the spice of life, right?
Well, yes, but….
If variety is the spice of life, consistency is the meat and potatoes.
The more time I spend adulting (can you believe that’s actually in the dictionary now?), the more I learn that everything I want – the answer to all my hopes and dreams – is on the other side of consistency.
When we show up, day after day and take specific and strategic action towards our goals, we’re building our life and our dreams brick by brick.
We’re not hoping that things work out and we’re not waiting for a lucky break – we’re creating it.
We’re all creators in that sense whether we’re doing it intentionally or not.
Now, as much as I’d love to wax poetic all day about achieving our dreams – I’m about to make this all about systems.
If consistency is hard for you, systems can help.
The job of your systems is to bring the right things to your (or your clients / customers) attention at the right time.
They take care of repeatable, repetitive things whenever possible so you don’t have to do the heavy lifting.
Whether it’s task and project management, client onboarding, content creation, sales funnels, or operational things like checking metrics and streamlining finances, a good system will make you consistent without a second thought.
When your systems work for you, they no longer feel like work and they give you back hours of your time. No joke.
I started my first adventure as an entrepreneur in the early 2000's when I started freelancing marketing services for financial advisors.
I started out online as a copywriter.
I have a degree in Communications from Royal Roads University in Victoria, BC, Canada.
I've spent over 10 years in marketing and communications related positions.
I'm one of a handful of Asana Certified Pros.
I’m a Fletcher Method Certified Partner.
I've worked with dozens of clients on everything from email marketing to launches, hiring and onboarding staff, mapping sales funnels, client management, content planning, content marketing, SEO, goal-setting, implementation plans, strategic plans, and website overhauls.
I'm obsessed with traveling.
I've lived in Japan & Australia and have spent 4 years of my life in countries other than Canada.
In 2016 I spent 7 months in total out of the country working from my laptop from Bali, Spain, Portugal & Nicaragua.
I went skydiving in Cairns, Australia at sunset with a view of the Great Barrier Reef.
I have my Level 1 WSET certification (Wine & Spirit Education Trust).
I'm obsessed with 90's hip hop.